Market Share by Top Websites

1 Datran is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, Varick Media Management is clearly lagging behind, losing to Datran in all segments.

Websites Categories

1 Datran has better usage coverage in more websites categories. Including Health, Computer & Electronics, News & Media, Technology News and 63 other categories.

2 Varick Media Management is leading in Sports, Autos & Vehicles, Food & Drink, Career & Education and 35 other categories.

Geography

1 Datran is leading in most countries, including Russia, Brazil, France, Germany and 35 other countries.

2 Varick Media Management is leading in United States, Canada, United Kingdom, New Zealand and 3 other countries.