Market Share by Top Websites

1 Datran is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WordStream is clearly lagging behind, losing to Datran in all segments.

Websites Categories

1 Datran has better usage coverage in more websites categories. Including Health, Computer & Electronics, News & Media, Technology News and 75 other categories.

2 WordStream is leading in Relationships & Dating, Autos & Vehicles, Construction & Maintenance, Games and 17 other categories.

Geography

1 Datran is leading in most countries, including United States, Canada, Brazil, France and 28 other countries.

2 WordStream is leading in Malaysia, Indonesia, Singapore and Viet Nam.