Market Share by Top Websites

1 Datran is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WordStream is clearly lagging behind, losing to Datran in all segments.

Websites Categories

1 Datran has better usage coverage in more websites categories. Including Health, Computer & Electronics, News & Media, Software and 79 other categories.

2 WordStream is leading in Relationships & Dating, Autos & Vehicles, Games, Education and 23 other categories.


1 Datran is leading in most countries, including United States, France, Brazil, United Kingdom and 39 other countries.

2 WordStream is leading in Slovakia, Malaysia, Hungary, Haiti and one other country.