Market Share by Top Websites

1 Datran is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WordStream is clearly lagging behind, losing to Datran in all segments.

Websites Categories

1 Datran has better usage coverage in more websites categories. Including Health, Computer & Electronics, News & Media, Software and 74 other categories.

2 WordStream is leading in Relationships & Dating, Autos & Vehicles, Construction & Maintenance, Games and 19 other categories.

Geography

1 Datran is leading in most countries, including United States, Korea Republic, Brazil, Italy and 33 other countries.

2 WordStream is leading in United Kingdom, Bulgaria, Algeria, Indonesia and 4 other countries.