Market Share by Top Websites

1 Unica is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DC Storm is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 87 other categories.

2 DC Storm is leading in Travel, Shopping, Tourism, Accommodation & Hotels and 43 other categories.

Geography

1 Unica is leading in most countries, including United States, Canada, Italy, Japan and 69 other countries.

2 DC Storm is leading in United Kingdom, Germany, Ireland, Sweden and 8 other countries.