Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DC Storm is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Science & Education, Finance, Health, Computers Electronics & Technology and 17 other categories.

2 DC Storm is leading in Travel & Tourism and Lifestyle.

Geography

1 Unica is leading in most countries, including United States, Japan, Canada, China and 53 other countries.

2 DC Storm is leading in United Kingdom, United Arab Emirates, Bulgaria, Saudi Arabia and 2 other countries.