Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DC Storm is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 88 other categories.

2 DC Storm is leading in Travel, Shopping, Tourism, Accommodation & Hotels and 45 other categories.

Geography

1 Unica is leading in most countries, including United States, Germany, Italy, Canada and 76 other countries.

2 DC Storm is leading in United Kingdom, Ireland, Sweden, Singapore and 8 other countries.