Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Decibel Insight is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 150 other categories.

2 Decibel Insight is leading in Business Services, Law, Credit, Loans & Mortgages, Airlines & Airports and 11 other categories.

Geography

1 Effective Measure is leading in most countries, including Indonesia, Thailand, South Africa, Malaysia and 113 other countries.

2 Decibel Insight is leading in Senegal, Ecuador, Cyprus, Costa Rica and one other country.