Decibel Insight is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Decibel Insight has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Arts & Entertainment and 75 other categories.
TruEffect is leading in People & Society, News & Media, TV & Video, Performing Arts and 11 other categories.
Decibel Insight is leading in most countries, including United Kingdom, United States, Australia, Germany and 41 other countries.
TruEffect is leading in Japan, Pakistan, Thailand, Romania and one other country.