Decibel Insight is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Decibel Insight has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Computer & Electronics and 80 other categories.
TruEffect is leading in News & Media, People & Society, Performing Arts, TV & Video and 15 other categories.
Decibel Insight is leading in most countries, including United States, United Kingdom, France, Sweden and 46 other countries.
TruEffect is leading in Japan, Guam, Cote d Ivoire, Nigeria and 2 other countries.