Market Share by Top Websites

1 Demandbase is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, i-Behavior is clearly lagging behind, losing to Demandbase in all segments.

Websites Categories

1 Demandbase has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Software, Internet & Telecom and 114 other categories.

2 i-Behavior is leading in TV & Video, Adult, Universities & Colleges, Furniture and 3 other categories.

Geography

1 Demandbase is leading in most countries, including United States, United Kingdom, Germany, India and 123 other countries.

2 i-Behavior is leading in Samoa and Tokelau.