Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Demandbase is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 i-Behavior has better usage coverage in more websites categories. Including Business & Consumer Services, Lifestyle, Travel & Tourism, News & Media and 12 other categories.

2 Demandbase is leading in Computers Electronics & Technology, Finance, Jobs & Career, Science & Education and 4 other categories.


1 Demandbase is leading in most countries, including United States, China, India, Japan and 53 other countries.

2 i-Behavior is leading in United Kingdom, Brazil, Spain, Italy and 16 other countries.