Market Share by Top Websites

1 Demandbase is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Optify is clearly lagging behind, losing to Demandbase in all segments.

Websites Categories

1 Demandbase has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Software, Internet & Telecom and 91 other categories.

2 Optify is leading in Online Marketing, People & Society, Travel, Construction & Maintenance and 45 other categories.

Geography

1 Demandbase is leading in most countries, including United States, Germany, United Kingdom, India and 124 other countries.

2 Optify is leading in Costa Rica, Kenya, Bolivia, Cocos Islands and one other country.