Market Share by Top Websites

1 Demandbase is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Optify is clearly lagging behind, losing to Demandbase in all segments.

Websites Categories

1 Optify has better usage coverage in more websites categories. Including Internet & Telecom, Marketing & Advertising, Arts & Entertainment, Online Marketing and 75 other categories.

2 Demandbase is leading in Business & Industry, Computer & Electronics, Software, Business Services and 56 other categories.

Geography

1 Demandbase is leading in most countries, including United States, United Kingdom, Japan, Germany and 73 other countries.

2 Optify is leading in Kenya, Nigeria, Nepal, Panama and 5 other countries.