Market Share by Top Websites

1 Demandbase is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Optify is clearly lagging behind, losing to Demandbase in all segments.

Websites Categories

1 Demandbase has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Software, Internet & Telecom and 85 other categories.

2 Optify is leading in Online Marketing, People & Society, Travel, Construction & Maintenance and 49 other categories.

Geography

1 Demandbase is leading in most countries, including United States, Germany, Great Britain, India and 123 other countries.

2 Optify is leading in Cocos Islands, Kenya, Bangladesh, Bolivia and 2 other countries.