Market Share by Top Websites

1 Demandbase is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Viacom Targeting is clearly lagging behind, losing to Demandbase in all segments.

Websites Categories

1 Demandbase has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Software, Internet & Telecom and 90 other categories.

2 Viacom Targeting is leading in Arts & Entertainment, TV & Video, Music & Audio, People & Society and 18 other categories.

Geography

1 Demandbase is leading in most countries, including United States, United Kingdom, Japan, Germany and 72 other countries.

2 Viacom Targeting is leading in Brazil, Italy, Egypt, Kenya and 11 other countries.