Market Share by Top Websites

1 Demandbase is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WordStream is clearly lagging behind, losing to Demandbase in all segments.

Websites Categories

1 Demandbase has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Software, Internet & Telecom and 82 other categories.

2 WordStream is leading in People & Society, Relationships & Dating, Autos & Vehicles, Games and 14 other categories.


1 Demandbase is leading in most countries, including United States, India, United Kingdom, Germany and 69 other countries.

2 WordStream is leading in Haiti.