Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, DemandMedia is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DemandMedia has better usage coverage in more websites categories. Including Business & Industry, Law & Government, Law, Finance and 68 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Arts & Entertainment, Tourism and 43 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 43 other countries.

2 DemandMedia is leading in Mexico, Pakistan, Israel, Korea Republic and 9 other countries.