Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, DemandMedia is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 99 other categories.

2 DemandMedia is leading in Law & Government, Law, Career & Education, Finance and 40 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, Taiwan, United Kingdom, Italy and 90 other countries.

2 DemandMedia is leading in Costa Rica, Madagascar, Vanuatu, Sudan and one other country.