Market Share by Top Websites

1 DemandMedia is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to DemandMedia in all segments.

Websites Categories

1 DemandMedia has better usage coverage in more websites categories. Including Law & Government, Law, Finance, Career & Education and 70 other categories.

2 Microsoft adCenter Conversion is leading in Business & Industry, Shopping, Health, Computer & Electronics and 47 other categories.


1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 31 other countries.

2 DemandMedia is leading in Germany, China, Spain, Australia and 14 other countries.