2
In terms of market share, DemandMedia is clearly lagging behind, losing to Open AdExchange in all segments.
1
DemandMedia has better usage coverage in more websites categories. Including Computers Electronics & Technology, Games, Food & Drink, Hobbies & Leisure and 3 other categories.
2
Open AdExchange is leading in Finance, Home & Garden and Jobs & Career.
1
DemandMedia is leading in most countries, including United States, China, Belgium, Brazil and 5 other countries.
2
Open AdExchange is leading in Denmark and Sweden.