1
Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Direct/ADVERT is clearly lagging behind, losing to Demdex in all segments.
1
Demdex has better usage coverage in more websites categories. Including Vehicles, Arts & Entertainment, Computers Electronics & Technology, Sports and 9 other categories.
2
Direct/ADVERT is leading in News & Media, Jobs & Career, Science & Education, Health and 6 other categories.
1
Demdex is leading in most countries, including United States, Australia, Canada, United Kingdom and 55 other countries.
2
Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 15 other countries.