Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 100 other categories.

2 Demdex is leading in Autos & Vehicles, Car Buying, Automotive Industry, Travel and 78 other categories.

Geography

1 Demdex is leading in most countries, including United States, United Kingdom, Canada, Australia and 81 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 22 other countries.