Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Direct/ADVERT is still behind Demdex in all market share segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Shopping, People & Society and 90 other categories.

2 Demdex is leading in Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 85 other categories.

Geography

1 Demdex is leading in most countries, including United States, United Kingdom, Canada, Australia and 83 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Montenegro, Belarus and 44 other countries.