Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick AdExchange is still behind Demdex in all market share segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 146 other categories.

2 DoubleClick AdExchange is leading in Tourism, Pets, Animation & Comics, Celebrities & Entertainment News and 4 other categories.

Geography

1 Demdex is leading in most countries, including United States, United Kingdom, Canada, Australia and 75 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, Sri Lanka and one other country.