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Demdex is leading in Top 10K Sites, Top 1M Sites and The Entire Web.
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DoubleClick AdExchange is leading in Top 100K Sites.
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Demdex has better usage coverage in more websites categories. Including Vehicles, Arts & Entertainment, Computers Electronics & Technology, Sports and 9 other categories.
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DoubleClick AdExchange is leading in News & Media, Science & Education, Food & Drink, Reference Materials and 7 other categories.
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DoubleClick AdExchange is leading in most countries, including France, Germany, India, Turkey and 49 other countries.
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Demdex is leading in United States, Australia, Canada, United Kingdom and 40 other countries.