Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick AdExchange is still behind Demdex in all market share segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 148 other categories.

2 DoubleClick AdExchange is leading in Tourism, Pets & Animals, Pets, Nursery & Playroom and 8 other categories.

Geography

1 Demdex is leading in most countries, including United States, United Kingdom, Canada, Australia and 74 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Sri Lanka and Kuwait.