Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Federated Media is still behind Demdex in all market share segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, News & Media and 101 other categories.

2 Federated Media is leading in People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 53 other categories.

Geography

1 Demdex is leading in most countries, including United States, Canada, United Kingdom, Australia and 50 other countries.

2 Federated Media is leading in India, Russia, Germany, Spain and 33 other countries.