Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Federated Media is still behind Demdex in all market share segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, News & Media and 87 other categories.

2 Federated Media is leading in People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 58 other categories.


1 Federated Media is leading in most countries, including India, Russia, Germany, Pakistan and 39 other countries.

2 Demdex is leading in United States, Canada, United Kingdom, Australia and 38 other countries.