Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kixer is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Vehicles, Arts & Entertainment, Computers Electronics & Technology, Sports and 17 other categories.

2 Kixer is leading in Games, Science & Education and Adult.

Geography

1 Demdex is leading in most countries, including United States, Australia, Canada, United Kingdom and 72 other countries.

2 Kixer is leading in Uzbekistan, Ghana and Panama.