Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kixer is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 145 other categories.

2 Kixer is leading in Games, Video Games, Golf, Celebrities & Entertainment News and 8 other categories.

Geography

1 Demdex is leading in most countries, including United States, Canada, United Kingdom, Australia and 75 other countries.

2 Kixer is leading in Nigeria, Belarus, Georgia, Sudan and 2 other countries.