Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lijit is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 101 other categories.

2 Demdex is leading in Autos & Vehicles, Car Buying, Business & Industry, Sports and 55 other categories.


1 Demdex is leading in most countries, including United States, Canada, United Kingdom, Australia and 48 other countries.

2 Lijit is leading in India, Germany, Russia, Indonesia and 27 other countries.