Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Mercent is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 136 other categories.

2 Mercent is leading in Shopping, Clothing, Games, Home & Garden and 19 other categories.

Geography

1 Demdex is leading in most countries, including United States, Canada, United Kingdom, Australia and 73 other countries.

2 Mercent is leading in Brunei Darussalam, Uzbekistan, Suriname, Bosnia and 17 other countries.