Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 123 other categories.

2 Microsoft adCenter Conversion is leading in Health, Software, Insurance, Adult and 33 other categories.

Geography

1 Demdex is leading in most countries, including United States, United Kingdom, Canada, Australia and 73 other countries.

2 Microsoft adCenter Conversion is leading in Ukraine, Korea Republic, Israel, Portugal and 3 other countries.