Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Neodata is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 Neodata has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Marketing & Advertising, Travel and 112 other categories.

2 Demdex is leading in Autos & Vehicles, Car Buying, News & Media, Automotive Industry and 54 other categories.


1 Demdex is leading in most countries, including United States, Canada, United Kingdom, Australia and 53 other countries.

2 Neodata is leading in Italy, Germany, Russia, Switzerland and 20 other countries.