Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, NetAffiliation is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 NetAffiliation has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Arts & Entertainment, Shopping and 120 other categories.

2 Demdex is leading in Autos & Vehicles, Car Buying, Automotive Industry, Accommodation & Hotels and 50 other categories.

Geography

1 Demdex is leading in most countries, including United States, Canada, United Kingdom, Australia and 54 other countries.

2 NetAffiliation is leading in France, Portugal, Brazil, Spain and 47 other countries.