Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, NetAffiliation is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 NetAffiliation has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Arts & Entertainment, Shopping and 140 other categories.

2 Demdex is leading in Autos & Vehicles, Car Buying, Automotive Industry, Football and 34 other categories.

Geography

1 NetAffiliation is leading in most countries, including France, Brazil, Portugal, Spain and 60 other countries.

2 Demdex is leading in United States, United Kingdom, Canada, Australia and 40 other countries.