Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 1M Sites and The Entire Web.

2 Demdex is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Internet & Telecom, People & Society and 163 other categories.

2 Demdex is leading in Autos & Vehicles, Car Buying, Automotive Industry, Travel and 38 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, Italy, Belgium, Spain and 145 other countries.

2 Demdex is leading in United States, United Kingdom, Canada, Australia and 22 other countries.