Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Demdex is leading in Top 10K Sites.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Music & Audio, Chats & Forums and 109 other categories.

2 Demdex is leading in Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 69 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, Belgium, Algeria, Morocco and 132 other countries.

2 Demdex is leading in United States, United Kingdom, Canada, Australia and 12 other countries.