Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Demdex is leading in Top 10K Sites.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Internet & Telecom and 190 other categories.

2 Demdex is leading in Autos & Vehicles, Car Buying, Automotive Industry, Law and 12 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Germany, United Kingdom and 159 other countries.

2 Demdex is leading in Australia, Zambia, Paraguay, Macedonia and 3 other countries.