Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Demdex is leading in Top 10K Sites.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Internet & Telecom and 180 other categories.

2 Demdex is leading in Autos & Vehicles, Car Buying, Automotive Industry, Accommodation & Hotels and 23 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Canada, Spain and 154 other countries.

2 Demdex is leading in United Kingdom, Australia, Japan, Malaysia and 9 other countries.