Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Demdex is leading in Top 10K Sites.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Music & Audio, Chats & Forums and 115 other categories.

2 Demdex is leading in Autos & Vehicles, Car Buying, Business & Industry, News & Media and 64 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, Belgium, United Kingdom, Algeria and 138 other countries.

2 Demdex is leading in United States, Canada, Australia, Brazil and 6 other countries.