Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Optimatic is still behind Demdex in all market share segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 143 other categories.

2 Optimatic is leading in Online and Ask an Expert.


1 Demdex is leading in most countries, including United States, Canada, United Kingdom, Australia and 69 other countries.

2 Optimatic is leading in Israel and Malawi.