Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Popin is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 146 other categories.

2 Popin is leading in Celebrities & Entertainment News, Publishing & Printing, History, Medicine and one other category.

Geography

1 Demdex is leading in most countries, including United States, Canada, United Kingdom, Australia and 72 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, Korea Republic and 6 other countries.