Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PubExchange is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 138 other categories.

2 PubExchange is leading in Universities & Colleges, Home & Garden, Nursery & Playroom, Magazines & E-Zines and 15 other categories.

Geography

1 Demdex is leading in most countries, including United States, United Kingdom, Canada, Australia and 80 other countries.

2 PubExchange is leading in Israel, Kenya, Mongolia, Panama and 2 other countries.