Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Specific Media is still behind Demdex in all market share segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 91 other categories.

2 Specific Media is leading in People & Society, Computer & Electronics, Travel, Internet & Telecom and 53 other categories.


1 Demdex is leading in most countries, including United States, Canada, United Kingdom, Australia and 53 other countries.

2 Specific Media is leading in Denmark, France, Spain, Germany and 30 other countries.