Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sprinkle is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Vehicles, Arts & Entertainment, Computers Electronics & Technology, Sports and 8 other categories.

2 Sprinkle is leading in Reference Materials, News & Media, Lifestyle, Food & Drink and 8 other categories.

Geography

1 Demdex is leading in most countries, including United States, Australia, Canada, United Kingdom and 66 other countries.

2 Sprinkle is leading in Norway, Netherlands, Slovakia, Sweden and 10 other countries.