Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TradeAdExchange is still behind Demdex in all market share segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, News & Media, Sports and 86 other categories.

2 TradeAdExchange is leading in Business & Industry, Arts & Entertainment, Internet & Telecom, Marketing & Advertising and 79 other categories.


1 TradeAdExchange is leading in most countries, including Turkey, Germany, France, India and 92 other countries.

2 Demdex is leading in United States, Canada, United Kingdom, Australia and 14 other countries.