Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TradeAdExchange is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, News & Media, Automotive Industry and 90 other categories.

2 TradeAdExchange is leading in Business & Industry, Arts & Entertainment, Internet & Telecom, Marketing & Advertising and 73 other categories.

Geography

1 TradeAdExchange is leading in most countries, including Turkey, France, Germany, Mexico and 93 other countries.

2 Demdex is leading in United States, Canada, United Kingdom, Australia and 25 other countries.