Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TripleLift is still behind Demdex in all market share segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 121 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Beauty & Fitness, Home & Garden and 24 other categories.


1 Demdex is leading in most countries, including United States, Canada, United Kingdom, Australia and 70 other countries.

2 TripleLift is leading in India, Indonesia, Macedonia, Albania and 4 other countries.