Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TripleLift is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 130 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Home & Garden, Nursery & Playroom and 16 other categories.

Geography

1 Demdex is leading in most countries, including United States, United Kingdom, Canada, Australia and 79 other countries.

2 TripleLift is leading in Ukraine, Lithuania, Iran, Antigua and Barbuda and 4 other countries.