Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Turn is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Shopping and 148 other categories.

2 Demdex is leading in Autos & Vehicles, Car Buying, Automotive Industry, Sports and 42 other categories.


1 Turn is leading in most countries, including France, Brazil, Japan, Germany and 90 other countries.

2 Demdex is leading in United States, United Kingdom, Canada, Australia and 34 other countries.