Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Vibrant Ads is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Vehicles, Arts & Entertainment, Sports, Finance and 11 other categories.

2 Vibrant Ads is leading in Computers Electronics & Technology, Games, News & Media, Health and 5 other categories.

Geography

1 Vibrant Ads is leading in most countries, including Germany, Italy, China, France and 48 other countries.

2 Demdex is leading in United States, Australia, Canada, United Kingdom and 37 other countries.