Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Yieldlab is still behind Demdex in all market share segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 136 other categories.

2 Yieldlab is leading in Video Games, Products & Shopping, Equestrian, Child Health and 13 other categories.


1 Demdex is leading in most countries, including United States, Canada, United Kingdom, Australia and 64 other countries.

2 Yieldlab is leading in Germany, Austria, Switzerland, Nigeria and 8 other countries.