Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 131 other categories.

2 YuMe is leading in People & Society, Music & Audio, Photography, Soccer and 15 other categories.

Geography

1 Demdex is leading in most countries, including United States, United Kingdom, Canada, Australia and 67 other countries.

2 YuMe is leading in Spain, Sweden, Indonesia, Venezuela and 8 other countries.