In terms of market share, Didit is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 48 other categories.
Didit is leading in Health, Medicine, Marketing & Advertising and Publishing & Printing.
Kitara Media is leading in most countries, including United States, India, Brazil, Spain and 25 other countries.
Didit is leading in Germany and Hungary.