Market Share by Top Websites

2 In terms of market share, Didit is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 49 other categories.

2 Didit is leading in Medicine, Health, Marketing & Advertising and Publishing & Printing.

Geography

1 Kitara Media is leading in most countries, including United States, India, Canada, Brazil and 21 other countries.

2 Didit is leading in Estonia.