In terms of market share, Didit is clearly lagging behind, losing to Lucid Media in all segments.
Didit has better usage coverage in more websites categories. Including Health, Medicine, Business & Industry, Arts & Entertainment and 4 other categories.
Lucid Media is leading in Computer & Electronics, Products & Shopping, Internet & Telecom, Adult and 2 other categories.
Lucid Media is leading in most countries, including India.
Lucid Media is leading in India.