In terms of market share, Didit is clearly lagging behind, losing to Lucid Media in all segments.
Didit has better usage coverage in more websites categories. Including Business & Industry, Health, Medicine, Arts & Entertainment and 4 other categories.
Lucid Media is leading in Internet & Telecom, Adult, Energy, Real Estate and 2 other categories.
Didit is leading in most countries, including Colombia, Germany, Japan and Great Britain.
Lucid Media is leading in United States, India and Brazil.