In terms of market share, Didit is clearly lagging behind, losing to Lucid Media in all segments.
Lucid Media has better usage coverage in more websites categories. Including Energy, Real Estate, Computer & Electronics, Products & Shopping and 2 other categories.
Didit is leading in Arts & Entertainment, Medicine, Publishing & Printing, TV & Video and one other category.
Lucid Media is leading in most countries, including India.
Lucid Media is leading in India.