In terms of market share, Didit is clearly lagging behind, losing to Merchenta in all segments.
Merchenta has better usage coverage in more websites categories. Including Shopping, Business & Industry, Health, Clothing and 10 other categories.
Didit is leading in TV & Video, Marketing & Advertising, Publishing & Printing, Medicine and one other category.
Merchenta is leading in most countries, including United Kingdom, United States, France, Turkey and 6 other countries.
Didit is leading in Chile and India.