In terms of market share, Didit is clearly lagging behind, losing to Merchenta in all segments.
Merchenta has better usage coverage in more websites categories. Including Shopping, Clothing, Business & Industry, Health and 10 other categories.
Didit is leading in Medicine, Music & Audio, TV & Video, Marketing & Advertising and one other category.
Merchenta is leading in most countries, including United Kingdom, France, Malaysia, Australia and 4 other countries.
Didit is leading in United States and Estonia.