In terms of market share, Didit is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 28 other categories.
Didit is leading in Health, Medicine and Publishing & Printing.
Open AdExchange is leading in most countries, including Denmark, Norway, Sweden, Canada and 8 other countries.
Didit is leading in United States, Hong Kong, Japan and Singapore.