Market Share by Top Websites

1 Open AdExchange is leading in Top 100K Sites.

2 In terms of market share, Didit is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 31 other categories.

2 Didit is leading in Medicine, Health and Publishing & Printing.

Geography

1 Open AdExchange is leading in most countries, including Denmark, Sweden, Lithuania, Japan and 2 other countries.

2 Didit is leading in United States and India.