In terms of market share, Didit is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 29 other categories.
Didit is leading in Publishing & Printing and Medicine.
Didit is leading in most countries, including United States, Chile and India.
Open AdExchange is leading in Denmark and Sweden.