In terms of market share, Didit is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 26 other categories.
Didit is leading in Publishing & Printing, Medicine and Health.
Open AdExchange is leading in most countries, including Denmark, Norway, Sweden and United Kingdom.
Didit is leading in United States.