In terms of market share, Didit is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 22 other categories.
Didit is leading in Medicine, Health and Publishing & Printing.
Open AdExchange is leading in most countries, including Denmark, United Kingdom, Sweden and Australia.
Didit is leading in United States.