In terms of market share, Didit is clearly lagging behind, losing to Predicta in all segments.
Predicta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 32 other categories.
Didit is leading in Medicine and Publishing & Printing.
Predicta is leading in most countries, including Brazil and Puerto Rico.
Didit is leading in United States.