Market Share by Top Websites

2 In terms of market share, Didit is clearly lagging behind, losing to Visible Measures in all segments.

Websites Categories

1 Didit has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, Medicine and 3 other categories.

2 Visible Measures is leading in Marketing & Advertising.

Geography

1 Visible Measures is leading in most countries, including United Kingdom and Kenya.

2 Didit is leading in United States.