Market Share by Top Websites

2 In terms of market share, Didit is clearly lagging behind, losing to Visible Measures in all segments.

Websites Categories

1 Didit has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Publishing & Printing, Health and 3 other categories.

2 Visible Measures is leading in Marketing & Advertising.

Geography

1 Visible Measures is leading in most countries, including Nigeria.

2 Visible Measures is leading in Nigeria.