In terms of market share, Didit is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, People & Society, Arts & Entertainment and 20 other categories.
Didit is leading in Health, Medicine and Publishing & Printing.
WebTrends Ads is leading in most countries, including United States, Japan, Indonesia, Australia and 15 other countries.
Didit hasn't got a lead over WebTrends Ads in any country.