In terms of market share, Didit is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Religion & Spirituality and 22 other categories.
Didit is leading in TV & Video, Publishing & Printing and Medicine.
WebTrends Ads is leading in most countries, including United States, Indonesia, Canada, United Kingdom and 25 other countries.
Didit is leading in Brazil.