In terms of market share, Didit is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, People & Society, Computer & Electronics, Arts & Entertainment and 19 other categories.
Didit is leading in Health, Medicine and Publishing & Printing.
WebTrends Ads is leading in most countries, including United States, Indonesia, Australia, India and 29 other countries.
Didit is leading in Colombia.