Market Share by Top Websites

1 Diginetica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, NaviPlus is clearly lagging behind, losing to Diginetica in all segments.

Websites Categories

1 Diginetica has better usage coverage in more websites categories. Including Home & Garden, Vehicles, E-commerce & Shopping, Lifestyle and 12 other categories.

2 NaviPlus is leading in Business & Consumer Services, Travel & Tourism, Gambling, Finance and 2 other categories.


1 Diginetica is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 17 other countries.

2 NaviPlus is leading in Japan and Hong Kong.