Market Share by Top Websites

1 DimML is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to DimML in all segments.

Websites Categories

1 DimML has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Business & Industry, Social Network and 135 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Health, Finance and 41 other categories.

Geography

1 Unica is leading in most countries, including United States, Germany, Canada, Great Britain and 61 other countries.

2 DimML is leading in Turkey, Netherlands, Russia, Azerbaijan and 46 other countries.