Market Share by Top Websites

1 District M is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to District M in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, People & Society and 95 other categories.

2 District M is leading in Sports, Food & Drink, Cooking & Recipes, Games and 80 other categories.

Geography

1 District M is leading in most countries, including United States, Canada, Germany, France and 84 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 15 other countries.