Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DotAndMedia is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, People & Society and 138 other categories.

2 DotAndMedia is leading in Nutrition, Water Sports, Golf and Sports News.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 67 other countries.

2 DotAndMedia is leading in Italy, San Marino, Mozambique, Malta and one other country.