1
DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
2
In terms of market share, Direct/ADVERT is clearly lagging behind, losing to DoubleClick AdExchange in all segments.
1
Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Jobs & Career, Computers Electronics & Technology and 14 other categories.
2
DoubleClick AdExchange is leading in Food & Drink, Sports, Travel & Tourism, Reference Materials and 2 other categories.
1
DoubleClick AdExchange is leading in most countries, including United States, France, Germany, India and 71 other countries.
2
Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 13 other countries.