Market Share by Top Websites

1 Direct/ADVERT is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 155 other categories.

2 DoubleClick AdExchange is leading in Travel, Accommodation & Hotels, Theme Parks, Home Improvement and 3 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Kazakhstan, Belarus and 53 other countries.

2 DoubleClick AdExchange is leading in United States, Germany, China, Turkey and 13 other countries.