Market Share by Top Websites

1 Direct/ADVERT is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 152 other categories.

2 DoubleClick AdExchange is leading in Travel, Accommodation & Hotels, Conditions & Diseases, Automotive News and one other category.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 48 other countries.

2 DoubleClick AdExchange is leading in United States, Germany, China, Australia and 19 other countries.