Market Share by Top Websites

1 Direct/ADVERT is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 150 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Football and 7 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 49 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, China, Australia and 17 other countries.