Market Share by Top Websites

1 Direct/ADVERT is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick AdExchange is still behind Direct/ADVERT in all market share segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 151 other categories.

2 DoubleClick AdExchange is leading in Travel, Accommodation & Hotels, Airlines & Airports and Automotive News.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 51 other countries.

2 DoubleClick AdExchange is leading in United States, China, Turkey, Australia and 10 other countries.