Market Share by Top Websites

1 Direct/ADVERT is leading in Top 1M Sites and The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, People & Society and 128 other categories.

2 DoubleClick AdExchange is leading in Sports, Travel, Tourism, Accommodation & Hotels and 12 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 45 other countries.

2 DoubleClick AdExchange is leading in United States, Germany, China, Netherlands and 27 other countries.