Market Share by Top Websites

1 Direct/ADVERT is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 EClick is leading in Top 10K Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Internet & Telecom and 14 other categories.

2 EClick is leading in Business & Industry, Shopping, Adult, Autos & Vehicles and 2 other categories.


1 EClick is leading in most countries, including United States, Vietnam, South Korea, China and 68 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 20 other countries.