Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites and The Entire Web.

2 Direct/ADVERT is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Email, Travel and 96 other categories.

2 Direct/ADVERT is leading in Arts & Entertainment, News & Media, Shopping, People & Society and 83 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, Australia, United Kingdom, Canada and 78 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 18 other countries.