Market Share by Top Websites

1 ExactTarget is leading in The Entire Web.

2 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Shopping, People & Society and 92 other categories.

2 ExactTarget is leading in Business & Industry, Internet & Telecom, Email, Travel and 92 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Canada and 74 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Kazakhstan, Belarus and 27 other countries.