Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Direct/ADVERT is leading in Top 1M Sites.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Email, Travel and 97 other categories.

2 Direct/ADVERT is leading in Arts & Entertainment, News & Media, Shopping, People & Society and 85 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 73 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 23 other countries.