Market Share by Top Websites

1 Direct/ADVERT is leading in The Entire Web.

2 Exponential is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, People & Society and 109 other categories.

2 Exponential is leading in Games, Sports, Career & Education, Online and 55 other categories.

Geography

1 Exponential is leading in most countries, including United States, United Kingdom, India, Canada and 96 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Kazakhstan, Belarus and 15 other countries.