Market Share by Top Websites

1 Exponential is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Direct/ADVERT is still behind Exponential in all market share segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 99 other categories.

2 Exponential is leading in Sports, Games, Career & Education, Online and 63 other categories.

Geography

1 Exponential is leading in most countries, including United States, United Kingdom, India, Canada and 114 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 10 other countries.