Market Share by Top Websites

1 Exponential is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to Exponential in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 101 other categories.

2 Exponential is leading in Games, Sports, Career & Education, Online and 55 other categories.

Geography

1 Exponential is leading in most countries, including United States, United Kingdom, India, Canada and 94 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 12 other countries.