Market Share by Top Websites

1 Eyeota is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to Eyeota in all segments.

Websites Categories

1 Eyeota has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 203 other categories.

2 Direct/ADVERT is leading in Gardening, Book Retailers, Animal Products & Service, History and one other category.

Geography

1 Eyeota is leading in most countries, including Indonesia, Brazil, United States, Turkey and 179 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 4 other countries.