Market Share by Top Websites

1 Eyeota is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to Eyeota in all segments.

Websites Categories

1 Eyeota has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Adult and 185 other categories.

2 Direct/ADVERT is leading in Home & Garden, Construction & Maintenance, Crafts, Gardening and 13 other categories.


1 Eyeota is leading in most countries, including Indonesia, United States, Brazil, Turkey and 153 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 9 other countries.